How does a highly reputed six decade old world leader present themselves as leaders of the future, with the launch of their new range of high technology vehicles? This was the task presented to Aura. To rid the company of its stodgy image and in its place unveil a sleeker, sharper contender. Aura strove to reflect the theme “Into the Future” in every aspect...

How it takes an engineer, an architect, an interior designer, a graphic artist, a brand strategist, a wordsmith and loads of charm and persuasion to pull off a successful event. So what’s common between a 100-piece orchestra, a score sheet and event management? To most, the answer might be “Well, it takes an event manager to get 100 instruments onstage and ensure that sound,...