Siddharth founded AURA Integrated Solutions in February 2002, after spending over 10 years in the event management business. At AURA, Siddharth sees the greatest competitive differentiator to be the agency’s ability to create a complete event experience for clients.
As a result, AURA is eminently positioned as event conceptualizers and innovators.
Siddharth believes that the core of the business is about striking a balance between creativity and innovation, to create unique experiences.
Siddharth is Co-Chairperson of Young Indians, a wing of Confederation of Indian Industry (CII). He is also an executive council member of EEMA and has served on a wide range of juries. He is also often asked to speak about experiential marketing at a number of educational establishments across the country.