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Cinema Express
Objective:
Create the largest South Indian Film Awards to recognize and award artistes in 34 categories.
Role:
Complete turnkey project; venue management, polling
process, creative designs, media planning & releases, sponsor management, TV channel finalization, artiste identification, mega performances, set design & fabrication, SLV, scripting, back-stage co-ordination and show direction.
Result:
Simultaneous telecast on South India’s leading satellite
channels; Live audience of 10,000; attended by entire South Indian Film Industry, established as the – ‘Most Coveted Film Awards’, covered widely in all media vehicles.
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