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Motorola
Objective:
Introduce Motorola SLVR product range in the Indian market, primarily targeting channel partners and media.
Role:
Brand attributes were highlighted using ‘Take-off’ as the theme, with an ‘Airport’ environment created with check-in counters, boarding passes, aeroplane shaped entrance, interspersed with entertainment. Logistics for a multi-city launch plan were extended in the minutest of detail across all locations.
Result:
6 city launch activity across India, positive media report and 100 channel partners signed across the country.
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