|
Pepsi
Objective:
Launch of Pepsi Blue Limited edition
Action:
Conceptualization of Live cricket match scenario; with a commentary box for the head table, large screens constructed to depict score board, pitch and an almost ground like seating arrangement. The mock-up was launched using a hydraulic mechanism and turntables to display the product, supported by a high-energy dance choreography amidst intelligent lighting and confetti blasts.
Result:
Spectacular launch revelation, generated excellent
media coverage and highest percentage sales points.
Back
|
